The mountainous coffee farms of Jazan have transformed into premier rural tourism destinations, blending traditional agriculture with immersive visitor experiences. These farms, a cornerstone of regional heritage and income, now offer interactive tours where guests can participate in harvests and witness traditional roasting techniques amidst the region’s iconic terraced fields.
This evolution is supported by the Ministry of Environment, Water and Agriculture and the Sustainable Agricultural Rural Development Program. Modern innovations, such as panoramic viewing platforms, mountain cabins, and digital guides, have further enhanced the appeal of these sites. Strategic investments have also introduced specialized workshops and rural cafes, turning local plantations into comprehensive cultural hubs.
Aligned with Saudi Vision 2030, these initiatives empower local communities and diversify income sources by promoting sustainable ecotourism. By integrating modern technology with ancient mountain lifestyles, Jazan is successfully positioning its coffee farms as a unique agricultural and environmental landmark on the Kingdom’s tourism map.
Source: Riyadh Daily