Appointment underscores Everpure’s commitment to investment in the channel and accelerating growth across international markets
Everpure, the company revolutionising storage and data management, has announced the appointment of Craig Robertson as Head of Partners in EMEA & LatAm. Robertson succeeds Geoff Greenlaw, who is retiring.
Based in the UK, Robertson steps into the role having enjoyed a successful 10-year career at Everpure. He will lead Everpure’s partner strategy and execution in EMEA and Latin America, working closely with partners to drive mutual growth, expand market opportunities, and help customers unlock greater value from their data. As a 100% partner-focused organisation, this appointment is pivotal to continue driving opportunities with partners.
Robertson has held a number of leadership positions across Everpure and brings strategic partner relationships, deep knowledge of channel strategy and go-to-market expertise to the region. Having previously worked at partner organisations in the UK, he has extensive knowledge of what drives partner success.
Partners are looking for ways to further differentiate their portfolios and become trusted advisors for customers. By helping customers to move to data primacy – from an application-centric approach to a data-centric architecture that maximises the value of data- partners have a method for success in the AI era. Additionally, partners want to work with vendors who are growing: according to the Q1 2026 IDC Enterprise Storage Tracker, Everpure grew +64.9% in EMEA and LatAm, against overall market growth of 17.3%.
“Craig Robertson has consistently demonstrated his deep understanding of our partner ecosystem,” said Ricardo Moreno, VP Global Partners, Everpure.
“His appointment reflects the strength of our internal talent and our unwavering commitment to driving partner growth across EMEA and Latin America. Robertson is an ideal leader to help partners capitalise on the significant opportunities provided by AI and data management.”
“I’m incredibly proud to step into this role at a pivotal moment for Everpure,” said Craig Robertson, Head of Partners in EMEA & LatAm. “Having built my career here, I know that our partners are intrinsic to everything we do. As we enter a new era where data primacy defines market leaders, our partner community is vital to helping customers modernise their data strategies and unlock real business growth. I’m excited to deepen these relationships across EMEA and LatAm as we shape the future together.”
Source: Tahawul Tech